I'd like to thank my friend Tara for bringing this fabulous logo specimen to my attention, with the accompanying inquiry: On a scale of 1 to 1 billion, how offended should the women of Nashville be by this logo?
I told her it depends.
Is the red object a hair bow? If so, the offense level is approximately one tiny hobbit shire south of 1 billion.
Is the red object a piece of hard candy? To stave off the symptoms of PMS when it's "that time of the month"? If that's the case, I'd say it's more like cup-of-sugar-borrowing neighbor of complete offensiveness.
But ... if the red object is intended to be a bowtie? A man's bowtie, firmly (but not without a touch of amusement) overseeing the gathering of entrepreneurial ladies - you know, to make sure they don't get all emotional and fuck everything up? DING DING DING! This designer (and I really hope it's a man) is a black belt graphic design offender.
I won't even touch on the bizarre color scheme and awkwardness of the positioning, because it's a logo with a bow on its head, and that is all that needs to be said.
Now I'm going to go mind my cramps with a pint of Ben and Jerry's and watch a romantic comedy. We girls love that sort of thing.
EDITOR'S UPDATE: Not because of this post, but in response to another criticism of the logo someone posted on Facebook, the designer of this logo made significant modifications. Her (yes her) response to the feedback was so generous and gracious (and QUICK, yo!) she completely won me over. Also of note - the red bow at one point had a male bowtie counterpart (for the men's group logo) - so I wanted to share that context too. As you know, I'm in this to amuse -- not wound -- so I'm leaving the post, but revising my position on the designer to one of total admiration.